Your company: Whyte and Mackay

Twitter username: @the_nose

Suggest a category: Food/Drink

Why do you deserve an award?: Most interactive of the whisky companies

What were the objectives?: Provide information on whisky, to engage with whisky consumers & prospective consumers and to meet new people/enjoy the conversation online

What have you achieved?: Considerable online following, SEO boost, correcting myths about whisky (and Whyte and Mackay), enjoyment and enlightenment

Categories: Business to consumer, Corporate individual, Private individual

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