Your company: Glasgow Film Theatre

Twitter username: @glasgowfilm

Why do you deserve an award?: Because we love twitter at GFT, we’re all tweeting and chatting to our audiences every day and they’re influencing the cinema programme.

What were the objectives?: Getting closer to our audiences, opening up programming to suggestions, immediate communication with our core attenders.

What have you achieved?: Great suggestions, friendly chat, larger audiences for special events and a marriage proposal…

Categories: Business to consumer

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