Your company: Gough Allen Stanley, tweeting on behalf of Drayton Manor

Twitter username: @draytonmanor

Suggest a category: Leisure

Why do you deserve an award?: We’re ahead of the curve in our industry – we use Twitter as part of our integrated comms activity and we’re actively engaging with our fans

What were the objectives?: Share our news, have two-way conversations with fans, monitor for online complaints, get customer feedback and swap stories of park visits

What have you achieved?: We’ve quickly built a good follower base with high positive interaction. Monitoring means we deal with complaints quickly to protect brand

Categories: Business to consumer, Information service

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