Your company: Cybercom

Twitter username: @Cybercom

Why do you deserve an award?: For successfully using social collaboration to create a successful twitter based campaign which made the highest tweet in the world

What were the objectives?: To drive online buzz around the Adventure Alternatives charity and help raise as much money as possible for them

What have you achieved?: An international audience was engaged and ultimately €100,000 was raised for a very worthy charity

Categories: Business to consumer, Charity

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