Your company: Buchanan Galleries

Twitter username: @glasgowshopping

Suggest a category: fashion

Why do you deserve an award?: Engaging content reinforcing Glasgow City Centre’s reputation for shopping. Advising on what’s hot, new and in store on the highstreet.

What were the objectives?: Drive traffic to buchanangalleries.co.uk and it’s stores sites. Position the shopping centre as a leading advisor in high street fashion.

What have you achieved?: Increase in traffic. 2-way communication with target audience. Followers ask for fashion advice, retweet info and recommend through #FF.

Categories: Business to consumer, Information service

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