Your company: Manchester City Football Club

Twitter username: @mcfc

Suggest a category: Sport and leisure

Why do you deserve an award?: Because the supporters of Manchester City FC have never felt more part of the club as they do now, thanks to our Twitter feed.

What were the objectives?: To be an open channel to all of our supporters locally and around the world and to increase online interaction between the club and its fans

What have you achieved?: Impressive follower growth and a never before seen increase in social interaction between the club and its supporters.

Categories: Business to consumer

This entry was posted on Tuesday, November 10th, 2009 at 4:16 pm and is filed under Business to consumer. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.