Your company: hômejames

Twitter username: @jet2com

Suggest a category: Budget Travel

Why do you deserve an award?: We’ve tried to have fun with Twitter and engage Jet2 customers with offers, travel tips and competitions.

What were the objectives?: Increase brand awareness, generate followers, promote sale offers & new routes, answer questions, run fun competitions, brand monitor tool.

What have you achieved?: 1875 followers, free flight giveaways (+40), received great customer feedback both good and bad but always useful, drive traffic to site

Categories: Business to consumer

This entry was posted on Tuesday, November 10th, 2009 at 4:16 pm and is filed under Business to consumer. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.