Your company: Borders Uk Ltd

Twitter username: @BordersGlasgow

Why do you deserve an award?: We started to use social networking to interact with customers and industry.

What were the objectives?: To communicate with customers about events and promotions and encourage informal conversation.

What have you achieved?: Talking to customers about events, promos, stock queries & to get targetted feedback. Also with publishers to talk shop and arange events.

Categories: Business to business, Business to consumer

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