Your company: Miller Homes

Twitter username: @MillerHomesUK

Why do you deserve an award?: First in our industry to become part of the Twitterati. We are reactionary, opinionated & informative Tweeple contributing to the debate.

What were the objectives?: To provide comment, be opinionated, respond quickly, immediately engage, be heard, make connections, count & influence. Embrace technology.

What have you achieved?: New relationships with key influencers. Increased two-way dialogue. Valuable connections. Useful feedback to help inform our business.

Categories: Business to consumer

This entry was posted on Tuesday, November 10th, 2009 at 4:16 pm and is filed under Business to consumer. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.