Business to business Category
Tuesday, November 10th, 2009
Your company: Red Cube Marketing
Twitter username: @GemmaWent
Why do you deserve an award?: Because I give damn good tweets (and people tell me I’m pretty good at this stuff)
What were the objectives?: Establish credibility, raise brand awareness, create business opportunities, learn, share quality information and engage with my community
What have you achieved?: A great community of followers that engage regularly, increase in blog subscriptions, strong relationships and 5 new business opportunities
Posted in Business to business
Tuesday, November 10th, 2009
Your company: IAS b2b
Twitter username: @adventurebaby
Why do you deserve an award?: @adventurebaby is the perfect blend of valuable insight, interactive connectivity and personal drivel #goldentwits
What were the objectives?: To immerse myself in a voyage of social media discovery as part of IAS b2b’s Total Immersion 2009 strategy to become a digital agency
What have you achieved?: 0 to 220+ followers (no bots) on Twitter. Developed social media strategy for ABB Instrumentation, won IAS’ quarterly SM progression award
Posted in Business to business, Humour, Weird
Tuesday, November 10th, 2009
Your company: GCA Architects
Twitter username: @scarpadog
Why do you deserve an award?: cover all aspects of what I do and what influences or effects me on a day to day basis from music to art to film the internet and the news
What were the objectives?: to share experiences and discuss with like minded people throughout the world and promote my architecture+photography
What have you achieved?: interview with online magazine archimag, discovered previously unpublished architecture and art, requests for use of my pics, self promotion
Posted in Business to business, Pictures, Private individual
Tuesday, November 10th, 2009
Your company: Volume Group Ltd
Twitter username: @VolumeGroup
Suggest a category: Social Media Developments
Why do you deserve an award?: Always @ the forefront providing insight in2 social media (SM) & digital dev. PLUS we R the SM gurus – we’re a SM guestblogger dontcha know
What were the objectives?: to increase the volume profile, increase web traffic, become social media know-it-alls
What have you achieved?: Twitter has become one of the top 3 referral sites for not only our site but client campaigns. We are officially social media gurus now! 
Posted in Business to business, Business to consumer, Information service
Tuesday, November 10th, 2009
Your company: Purple Circle
Twitter username: @johnlyle
Why do you deserve an award?: Because I gained a worldwide presence that drives big traffic to my blog and as such, work, very quickly. And I love it!
What were the objectives?: to raise our profile, have fun and gain a rep in branding around the world. That way I get more paid and unpaid speaking engagements
What have you achieved?: worldwide domination. multiple orgasms by some (that was a slight exaggeration) and us being able to sell Twitter advisory services NOW!
Posted in Business to business
Tuesday, November 10th, 2009
Your company: Green Room Retail
Twitter username: @G__R__R
Why do you deserve an award?: We started off like most users – SHOUTING ABOUT OURSELVES! But now we actually talk to people, find new suppliers, news and customers.
What were the objectives?: To gather lots of insight and to better understand digital design and social media. Ultimately to forge new relationships.
What have you achieved?: We know everything relevant to our industry the moment it happens! Plus we’ve employed the services of followers and invoiced followers too
Posted in Business to business
Tuesday, November 10th, 2009
Your company: Gough Allen Stanley, tweeting on behalf of Purity Brewing Co.
Twitter username: @purityale
Suggest a category: Drinks Industry
Why do you deserve an award?: @dancave says it better than us: I must say you are embracing online marketing exceptionally well(I should know it’s my day job)Good Job 
What were the objectives?: Raise Purity’s profile, engage with beer writers, connect with real ale fans across the UK, share company news and join in the conversation!
What have you achieved?: Sales are up. New followers every day. Beer bloggers, real ale fans and interested consumers RT our posts and actively engage with the brand
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: TAMBA
Twitter username: @TAMBA_Internet
Why do you deserve an award?: Twitter religiously to give agency insight not just as to our work but also our family (ahhhh…)
What were the objectives?: To give our followers a real insight into who we are, what motivates us and our general activities.
What have you achieved?: New followers, stronger relationships with the press, a more personal insight for our customers, agency partners and friends.
Posted in Business to business
Tuesday, November 10th, 2009
Your company: Core
Twitter username: @Brindleyplace
Why do you deserve an award?: Informative, interesting and entertaining updates on the latest happenings at Birmingham’s Brindleyplace estate.
What were the objectives?: To keep those who work and visit Brindleyplace up to date on the latest events and news from the estate.
What have you achieved?: Excellent click through rates to the Brindleyplace website and a growing band of happy followers!
Posted in Business to business, Business to consumer, Information service
Tuesday, November 10th, 2009
Your company: PA Photocall
Twitter username: @PAPhotocall
Suggest a category: Media
Why do you deserve an award?: No 1 tweet is ever the same, our Pictures stem from the wierd and wonderful to the press exclusives plus Prizes for our dedicated followers
What were the objectives?: To be able to share our work with everyone on the twitter network, reward dedicated fans and create fun conversation… To make people smile
What have you achieved?: We have gained a very strong network of followers, our work is is now recognised even when not credited & we have generated more work!!!
Posted in Business to business, Humour, Pictures
Tuesday, November 10th, 2009
Twitter username: @KayPringle
Why do you deserve an award?: tweettastically talented!
What were the objectives?: To keep in contact with clients on daily basis with useful info.
What have you achieved?: More links, more business, low carbon, low cost. The perfect client writing service.
Posted in Business to business, Information service, Writing
Tuesday, November 10th, 2009
Your company: creative message (tigerfish)
Twitter username: @chrish10
Suggest a category: position within relevant communityy
Why do you deserve an award?: no hard sell approach with support & info 2 all & well received! Always based on collaboration & engagement-blog:http://tinyurl.com/yhqj3cq
What were the objectives?: inform,engage,& collaborate with relevant communities & find new markets, partners and knowledge share.
What have you achieved?: I’m(& company)well respected, trusted & followed member.Called upon 4 support & able 2 give solutions/answers. new clients & friends found
Posted in Business to business, Information service, Private individual
Tuesday, November 10th, 2009
Your company: Ralli
Twitter username: @RalliSolicitors
Why do you deserve an award?: Ralli have embraced the world of Twitter with open arms, whilst other organisations saw it simply as the ruler of the lunchtime playground.
What were the objectives?: To interact with clients and potential clients all over the world, increase brand visibility, comment on key legal articles and to enjoy it.
What have you achieved?: Followers who really wanted us to see their special ‘pics’, an extra arm to our web 2.0 strategy and further traffic to our key web pages.
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: O Communications
Twitter username: @ocommunications
Suggest a category: Corporate Individuals
Why do you deserve an award?: We type like fiends to get out the latest news, even coercing the office dog to pose with computer keyboard for the TwitPics. No minor feat.
What were the objectives?: To inform, entertain and communicate with clients, businesses and friends. We keep informal, but still get across the company message.
What have you achieved?: New business, stronger journalist relations, 40% website hits from Twitter & being able to show we’re not just a brand, but a few faces too.
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: Red Dress
Twitter username: @colingilchrist
Why do you deserve an award?: For actually knowing 80% of my friends; for using it to create conversation or communicate, not to self promote, punt services or products.
What were the objectives?: To build profile, and be a valuable asset to my community.
What have you achieved?: Key speaker for seminars (x 6 to date), including local Government. Designed a Twitter tool for business: Tweetabits and do client strategy.
Posted in Business to business, Information service, Private individual
Tuesday, November 10th, 2009
Your company: www.leightaylor.co.uk
Twitter username: @t47lor
Why do you deserve an award?: Leading web designer on top of the latest trends and movements with a real focus to share and improve the design community
What were the objectives?: To improve the design community, increase awareness, network and learn new stuff
What have you achieved?: Great networking tool, fantastic results for real-time searching and keeping up with the latest going-ons in the sector
Posted in Business to business, Business to consumer, Private individual
Tuesday, November 10th, 2009
Your company: Emily Cagle Communications
Twitter username: @emilycagle
Why do you deserve an award?: Emily Cagle (director) has established an expert presence on Twitter and her tweets are respected and recommended among industry peers.
What were the objectives?: To raise awareness of Emily Cagle Communications in PR industry & target sectors and position director as likeable, knowledgeable & capable.
What have you achieved?: A strong network of industry contacts has been established. In addition, several key clients have been won through Twitter.
Posted in Business to business, Corporate individual, Writing
Tuesday, November 10th, 2009
Your company: Ethos public relations
Twitter username: @EthosPR
Why do you deserve an award?: Because our posts make sense in 140 characters without relying on truncating words or losing the sense or good English usage or punctuation.
What were the objectives?: We aim to provide followers with timely news from our clients. We also provide insight and thought on a wide variety of subjects dear to us.
What have you achieved?: We have a loyal band of followers who RT our messages to the wider world. We believe we tweet stuff that is interesting and relevant to all.
Posted in Business to business, Business to consumer, Information service
Tuesday, November 10th, 2009
Your company: extravision
Twitter username: @extravision
Why do you deserve an award?: We share email marketing news and tips both B2B and B2C. We show character, humour…oh and occasionally promote our products and services with shortened links!
What were the objectives?: To spread the email marketing gospel according to us. Tender a herd of email marketing sheep. Follow any potential clients. Show character
What have you achieved?: Brand visibility. Competitor awareness. email marketing community member. 426 followers. RT’s, Follow Fridays. Click thrus. Good contacts. Reciprical follows
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: Feather Brooksbank
Twitter username: @FeatherBrooksba
Why do you deserve an award?: We’re becoming twitter addicts in our office! Really, we just want to show the unbelievers in our office that twitter
re(a)wards us!
What were the objectives?: To give Feather Brooksbank an online personality, showcase some things we like/work on & the things that keep our offices in constant debate
What have you achieved?: We’re building followers with opinions of media stories&local happenings! We love the casual tone&communicating with peers&clients together!
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: phil@fluidcreativity.co.uk
Twitter username: @fluidcreativity
Why do you deserve an award?: We’ve got an excellent signal to noise ratio. That means we tweet links and content rather than “My cheerios were soggy this morning” Swoosh
What were the objectives?: To draw attention to our blog and share knowledge whilst showing we know what we’re talking about in Design, SEO, and Digital.
What have you achieved?: We grew our followers significantly and now people actually care about our blog, they RT our links and leave comments and EVERYTHING! Swoosh
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: onebestway
Twitter username: @onebestway
Why do you deserve an award?: Tweets are irreverent, irrelevant, indulgent, surprising & (occasionally) useful. Not trying too hard, from eye-rollingly naff to observant.
What were the objectives?: Make people smile, build the business’s personality, be clever, work as a series that people will follow. Appear professional but relaxed.
What have you achieved?: People see onebestway as fun and adventurous, self efacing but capable. Always on duty, obsessively, quirky and blurty. We ‘get’ what we are
Posted in Business to business, Corporate individual, Humour
Tuesday, November 10th, 2009
Your company: Resort Marketing Ltd
Twitter username: @visitshow
Suggest a category: Exhibition
Why do you deserve an award?: Thought provoking use of Twitter to ensure possible exhibitors picked up on who has already decided to exhibit at ‘Visit 2010′
What were the objectives?: To generate interest from exhibitors
What have you achieved?: More exhibitors booked, more interest raised with prospects
Posted in Business to business, Humour, Information service
Tuesday, November 10th, 2009
Your company: Leith Agency
Twitter username: @theleith
Suggest a category: Agency
Why do you deserve an award?: Because we put out good stuff, and retweet the good stuff of others (esp locally)
What were the objectives?: To put out good stuff, and support the good stuff of others
What have you achieved?: Good stuff
Posted in Business to business
Tuesday, November 10th, 2009
Your company: Nation1
Twitter username: @wearenation1
Why do you deserve an award?: check out www.nation1.co.uk/twitter – i think we’ve got a good grasp of twitter and by winning we could help convince our clients to adopt.
What were the objectives?: experiment, get news out below the radar, stimulate interest in events, re-inforce our social media creds, follow leaders in this sector
What have you achieved?: we filled our twitter event, got 30 responses to our halloween ball, got a few articles in scotsman and good feedback on live projects
Posted in Business to business, Information service
Tuesday, November 10th, 2009
Your company: QUBA (inQubator)
Twitter username: @darrenbristow
Why do you deserve an award?: Because I have been very brave!!
What were the objectives?: To raise awareness of call for submissions to innovative new economy inQubator within QUBA http://bit.ly/3toCR
What have you achieved?: Over 20 ideas were received during the two week campaign which was retweeted by influential individuals from NESTA and CITIN
Posted in Business to business, Corporate individual
Tuesday, November 10th, 2009
Your company: Bunnyfoot
Twitter username: @bunnyfootsays
Why do you deserve an award?: We regularly send round free tips & advice into the design community about making websites more usable, including our own Usability Toolkit
What were the objectives?: The objective is to bring a basic level of usability into all websites, bringing users a better experience and increasing ROI on the web.
What have you achieved?: Our links are regularly retweeted in the community and we have been thanked personally many times for their usefulness.
Posted in Business to business, Information service, Public service
Tuesday, November 10th, 2009
Your company: iwantaquote.co.uk
Twitter username: @iwantaquote
Why do you deserve an award?: We are new and trying make a real difference to consumers and businesses in what is a very tough time. Plus our tweets make people smile.
What were the objectives?: To get our brand to a wider audience and to keep us front of mind. We don’t want to bombard people with spam so we try and make them smile.
What have you achieved?: We have only recently started but already have 300 followers and web visits are up. People have started saying they really enjoy our tweets
Posted in Business to business, Business to consumer, Humour
Tuesday, November 10th, 2009
Your company: Adnams
Twitter username: @Adnams
Why do you deserve an award?: One of the first brewers on Twitter. As a small company we know it’s important to be as open & approachable as possible via all channels.
What were the objectives?: Open communication with customers & beer fans. Building relationships by engaging with our community, providing solutions to their queries.
What have you achieved?: We’re now part of the Twitter community. It’s like chatting with your mates in the local, only the guy who made the beer is there too.
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: Riley
Twitter username: @rileycom
Why do you deserve an award?: Our tweets have been varied, interesting and focused. We have been successful in raising our profile in Plymouth and the surrounding area
What were the objectives?: To inform, entertain and intrigue our potential audience while raising the profile of Riley Chartered Accountants and our brand design
What have you achieved?: We have launched our new branding through Twitter and generated recognition for our involvement in the local business scheme in Plymouth
Posted in Business to business, Corporate individual
Tuesday, November 10th, 2009
Your company: Borders Uk Ltd
Twitter username: @BordersGlasgow
Why do you deserve an award?: We started to use social networking to interact with customers and industry.
What were the objectives?: To communicate with customers about events and promotions and encourage informal conversation.
What have you achieved?: Talking to customers about events, promos, stock queries & to get targetted feedback. Also with publishers to talk shop and arange events.
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: BHP Information Solutions
Twitter username: @MarketingDonut
Why do you deserve an award?: Our Twitter account has made small business advice accessible, engaging and an enjoyable daily resource to help small firms to thrive
What were the objectives?: Use Twitter as a means of sharing the best ideas & using our following to get involved to share experiences with a wider connected audience
What have you achieved?: #mydonut trending topic online conference for smallbiz. UGC from our followers to create a Marketing Manifesto. Fun, laughter & conversation
Posted in Business to business, Information service, Public service
Tuesday, November 10th, 2009
Your company: iknow-uk
Twitter username: @iknow_uk
Why do you deserve an award?: Started Twitter May 2009 & quickly got a following of people looking to us for travel inspiration. We feel we are ahead of our competitors.
What were the objectives?: We wanted people to enagage with the brand. Customer insight through interaction and consumer understanding. Informative travel news source.
What have you achieved?: Generated 200 sales leads resulting in £60,000 worth of business and we have 1521 happy and informed followers!
Posted in Business to business, Business to consumer, Pictures
Tuesday, November 10th, 2009
Your company: Gloss Creative Recruitment
Twitter username: @Glossagency
Why do you deserve an award?: For promoting creative jobs and info in a time of high unemployment and building fantastic relationships with clients and temp/perm staff.
What were the objectives?: To highlight vacancies we have available and the ways and means to improve chances of work through interviews, cvs and general appearance.
What have you achieved?: Great response to our tweets from people registered with us, especially about the links regarding top tips. We have also filled vacancies.
Posted in Business to business, Business to consumer, Information service
Tuesday, November 10th, 2009
Your company: Hands On
Twitter username: @HandsOnGlasgow
Why do you deserve an award?: “Axes, scotch mist & half a dozen sheep skulls?” No problem! We do love our customer’s requests. It’s just another day at Hands On.
What were the objectives?: Keep it real, current, and alive. Breath in, breath out.
What have you achieved?: A smile and a bird in the hand.
Posted in Business to business, Humour, Weird
Tuesday, November 10th, 2009
Your company: Paris Panda
Twitter username: @Paris_Panda
Why do you deserve an award?: We Signpost important stuff to inform and entertain – just like the BBC! ha ha : c )
What were the objectives?: To have a Paris Panda presence and create more noise – it sounds something like arumbabumba…
What have you achieved?: Almost one follower for every tweet.
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: neoco
Twitter username: @neoco
Suggest a category: fun business
Why do you deserve an award?: Strong advocates of Twitter to UK businesses in early stages (pre-Fry). We do not focus on follower volume.
What were the objectives?: provide an informal, immediate and fun alternative to more serious B2B comms from our agency (and others) & get our staff involved
What have you achieved?: 100% staff involvement (all 10 staff have tweeted several times). Clients often reference our tweets in meetings.
Posted in Business to business
Tuesday, November 10th, 2009
Your company: Graduates Yorkshire
Twitter username: @gradyorks
Suggest a category: education, recruitment
Why do you deserve an award?: a recruitment service with a personality spreading grad jobs, careers advice and info in a difficult climate in our region
What were the objectives?: To raise awareness of our service to graduates and interest groups, engage with users and show that we’re a company with personality.
What have you achieved?: We have exactly 1,000 follows have made some great connections leading to national press coverage and a invite to parliment!
Posted in Business to business, Business to consumer, Information service
Tuesday, November 10th, 2009
Your company: Digital Consortium
Twitter username: @dc_news
Why do you deserve an award?: We use our Twitter page to keep clients and associates informed about what we are up to and about new developments in the world of the web
What were the objectives?: Spread the word and works of Digital Consortium and share best practice and new ideas amongst industry professionals and interested parties
What have you achieved?: We’ve established a real time, two way dialogue with our target audiences and a way of communicating our brilliant achievements to the world
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: 6 Degrees Networking
Twitter username: @6DegreesNet
Why do you deserve an award?: As well as news and titbits, we promote members, guests and associates who are SME’s, restaurants and bars – they need a plug in these times
What were the objectives?: To promote 6 Degrees Networking and everyone connected to us: members, guests, speakers, services, suppliers, businesses, venues, charities
What have you achieved?: More online exposoure for 6 Degrees and businesses connected to us. Jonathan Ross follows us. Co-founder ‘chris6dn’ has good following too.
Posted in Business to business
Tuesday, November 10th, 2009
Your company: NESTA
Twitter username: @nesta_uk
Why do you deserve an award?: We began as an unknown & now have an impressive following of amazing peeps. And we’re growing. We broadcast, but also share the Twitter-love
What were the objectives?: Increase our visibility online; promote our activities; engage with our audience; attract new audiences; dabble with new tech; and have fun!
What have you achieved?: It’s opened our eyes to the power of the people. Our ‘fans’ have provided guidance; feedback; inspiration; loyalty & thought-provoking info.
Posted in Business to business, Corporate individual, Information service
Tuesday, November 10th, 2009
Your company: Gough Allen Stanley
Twitter username: @GoughPR
Why do you deserve an award?: Our tweets are a unique balance of industry news & best practice, company & client updates and regional focus, generating organic followers
What were the objectives?: To learn & share within our industry, raise our profile & those of our clients, and become more involved in regional events and developments
What have you achieved?: We have raised our company profile, further promoted our clients, became more regionally involved & developed key industry contacts for life
Posted in Business to business
Tuesday, November 10th, 2009
Your company: e3
Twitter username: @e3_media
Suggest a category: Agency ramblings
Why do you deserve an award?: We want to share the great and not so great, fun, relevant & cutting-edge stuff we see, plus what we’re up to (if you’re interested!)
What were the objectives?: We’ve got so much love to give! To provide an insight into the inner-workings of e3, the minds of e3ers and insider knowledge, in real-time.
What have you achieved?: 500+ followers & counting, live feed from private Banksy viewing, occasional Twitpics & love officially shared. Plus good chat in the pub.
Posted in Business to business
Tuesday, November 10th, 2009
Your company: ogilvy
Twitter username: @@ogilvy
Why do you deserve an award?: i harnessed ogilvy employees blogs to deliver a credible & representative voice to a large corporate & spread great marketing ideas globally
What were the objectives?: 1. to experiment, learn & walk the walk. 2. to spread & harvest great marketing examples, thoughts & opinions across geography & discipline
What have you achieved?: 16,500+ followers, #1 ad agency, 5%> unfollow rate, 1:1.5 RT ratio, positive anecdotal feedback & some good banter
Posted in Business to business, Business to consumer, Corporate individual
Tuesday, November 10th, 2009
Your company: TOMHUSSEY Photography
Twitter username: @TomHusseyphoto
Why do you deserve an award?: Because we have now learned to say what we need to say concisely.
What were the objectives?: To keep in touch, make new friends, show new work and keep a finger on the pulse.
What have you achieved?: Kept in touch with old friends,made new friends & have been inspired to make new images to tweet. We now know things before anyone else.
Posted in Business to business, Information service, Pictures
Tuesday, November 10th, 2009
Your company: Swamp
Twitter username: @outoftheswamp
Why do you deserve an award?: We believe our tweeting spreads information, excitement, pride and sometimes nonsense. Most of all we hope it spreads internet love.
What were the objectives?: To enlighten our followers with fascinating, informative & funny stuff about the internet. We want to help grow their digital minds.
What have you achieved?: Tweeting is like the Tango. We’ve given a lot, we’ve also received a lot. We love the wisdom we get from listening to other peoples tweets.
Posted in Business to business, Business to consumer
Tuesday, November 10th, 2009
Your company: Sage (UK) Limited
Twitter username: @Sageuk
Why do you deserve an award?: For demonstrating the role that twitter can play for businesses who wish to find new ways to connect with their customers.
What were the objectives?: To find new and innovative ways of building relationships with our customers.
What have you achieved?: 1 example is when our CEO Paul Stobart held an hour Q & A session on @sageuk where our customers could ask him anything http://bit.ly/30qpc1
Posted in Business to business
Tuesday, November 10th, 2009
Your company: Sarah Hall Consulting Ltd
Twitter username: @Hallmeister
Suggest a category: Regional ambassador
Why do you deserve an award?: I represent my business, the industry, NE & clients by sharing key issues/stories in realtime & show leadership by practising what I preach
What were the objectives?: Launch SHC; raise my/client profiles; demonstrate knowledge, generate leads; client/industry research; NE/key campaign support; new contacts
What have you achieved?: All the above. Industry expertise&reputation strengthened. Have host of new contacts. Successfully use Twitter as a search/response facility
Posted in Business to business, Corporate individual
