Business to consumer Category

nsdesign

Tuesday, November 10th, 2009

Your company: NSDesign Ltd

Twitter username: @nsdesign

Why do you deserve an award?: Because we not only Tweet the Tweet, we also Twaddle the Twaddle. We use Twitter for business engagement, and promote others to do the same

What were the objectives?: To engage with our clients in the online spaces they already frequent. To raise company profile, and to support our support and sales.

What have you achieved?: over 400 followers (and growing) in a relatively short space of time. An open dialogue btween us and client base – and increased trust.

Post to Twitter

Posted in Business to consumer, Humour, Information service

the_nose

Tuesday, November 10th, 2009

Your company: Whyte and Mackay

Twitter username: @the_nose

Suggest a category: Food/Drink

Why do you deserve an award?: Most interactive of the whisky companies

What were the objectives?: Provide information on whisky, to engage with whisky consumers & prospective consumers and to meet new people/enjoy the conversation online

What have you achieved?: Considerable online following, SEO boost, correcting myths about whisky (and Whyte and Mackay), enjoyment and enlightenment

Post to Twitter

Posted in Business to consumer, Corporate individual, Private individual

VolumeGroup

Tuesday, November 10th, 2009

Your company: Volume Group Ltd

Twitter username: @VolumeGroup

Suggest a category: Social Media Developments

Why do you deserve an award?: Always @ the forefront providing insight in2 social media (SM) & digital dev. PLUS we R the SM gurus – we’re a SM guestblogger dontcha know

What were the objectives?: to increase the volume profile, increase web traffic, become social media know-it-alls

What have you achieved?: Twitter has become one of the top 3 referral sites for not only our site but client campaigns. We are officially social media gurus now! :D

Post to Twitter

Posted in Business to business, Business to consumer, Information service

glasgowfilm

Tuesday, November 10th, 2009

Your company: Glasgow Film Theatre

Twitter username: @glasgowfilm

Why do you deserve an award?: Because we love twitter at GFT, we’re all tweeting and chatting to our audiences every day and they’re influencing the cinema programme.

What were the objectives?: Getting closer to our audiences, opening up programming to suggestions, immediate communication with our core attenders.

What have you achieved?: Great suggestions, friendly chat, larger audiences for special events and a marriage proposal…

Post to Twitter

Posted in Business to consumer

ukphonebook

Tuesday, November 10th, 2009

Your company: Simunix Ltd. (ukphonebook.com)

Twitter username: @ukphonebook

Why do you deserve an award?: We’ve given our consumers the opportunity to interact with us on a personal and “friendly” level allowing them to provide helpful feedback.

What were the objectives?: Build awareness of our brand and update customers by tweeting Twitter-exclusive offers and interesting or amusing stories about our industry

What have you achieved?: We are slowly building up a loyal following, interacting with others in the industry and making our brand more fun and accessible.

Post to Twitter

Posted in Business to consumer

@purityale

Tuesday, November 10th, 2009

Your company: Gough Allen Stanley, tweeting on behalf of Purity Brewing Co.

Twitter username: @purityale

Suggest a category: Drinks Industry

Why do you deserve an award?: @dancave says it better than us: I must say you are embracing online marketing exceptionally well(I should know it’s my day job)Good Job :)

What were the objectives?: Raise Purity’s profile, engage with beer writers, connect with real ale fans across the UK, share company news and join in the conversation!

What have you achieved?: Sales are up. New followers every day. Beer bloggers, real ale fans and interested consumers RT our posts and actively engage with the brand

Post to Twitter

Posted in Business to business, Business to consumer

@Brindleyplace

Tuesday, November 10th, 2009

Your company: Core

Twitter username: @Brindleyplace

Why do you deserve an award?: Informative, interesting and entertaining updates on the latest happenings at Birmingham’s Brindleyplace estate.

What were the objectives?: To keep those who work and visit Brindleyplace up to date on the latest events and news from the estate.

What have you achieved?: Excellent click through rates to the Brindleyplace website and a growing band of happy followers!

Post to Twitter

Posted in Business to business, Business to consumer, Information service

RalliSolicitors

Tuesday, November 10th, 2009

Your company: Ralli

Twitter username: @RalliSolicitors

Why do you deserve an award?: Ralli have embraced the world of Twitter with open arms, whilst other organisations saw it simply as the ruler of the lunchtime playground.

What were the objectives?: To interact with clients and potential clients all over the world, increase brand visibility, comment on key legal articles and to enjoy it.

What have you achieved?: Followers who really wanted us to see their special ‘pics’, an extra arm to our web 2.0 strategy and further traffic to our key web pages.

Post to Twitter

Posted in Business to business, Business to consumer

ocommunications

Tuesday, November 10th, 2009

Your company: O Communications

Twitter username: @ocommunications

Suggest a category: Corporate Individuals

Why do you deserve an award?: We type like fiends to get out the latest news, even coercing the office dog to pose with computer keyboard for the TwitPics. No minor feat.

What were the objectives?: To inform, entertain and communicate with clients, businesses and friends. We keep informal, but still get across the company message.

What have you achieved?: New business, stronger journalist relations, 40% website hits from Twitter & being able to show we’re not just a brand, but a few faces too.

Post to Twitter

Posted in Business to business, Business to consumer

YoungEuroRSCG

Tuesday, November 10th, 2009

Your company: Young Euro RSCG

Twitter username: @YoungEuroRSCG

Suggest a category: Personality building

Why do you deserve an award?: Cos I’m single handedly dragging my agency into the 21stC, they underestimate the potential of Twitter& this’d show em! *cough* *bonus*

What were the objectives?: To portray our agency a company with a fun- yet surprisingly & intriguingly knowledgeable- personality

What have you achieved?: Lots of followers, new friends, business leads – and my particular fav, people toasting vodka to us in Kiev!

Post to Twitter

Posted in Business to consumer

t47lor

Tuesday, November 10th, 2009

Your company: www.leightaylor.co.uk

Twitter username: @t47lor

Why do you deserve an award?: Leading web designer on top of the latest trends and movements with a real focus to share and improve the design community

What were the objectives?: To improve the design community, increase awareness, network and learn new stuff

What have you achieved?: Great networking tool, fantastic results for real-time searching and keeping up with the latest going-ons in the sector

Post to Twitter

Posted in Business to business, Business to consumer, Private individual

@draytonmanor

Tuesday, November 10th, 2009

Your company: Gough Allen Stanley, tweeting on behalf of Drayton Manor

Twitter username: @draytonmanor

Suggest a category: Leisure

Why do you deserve an award?: We’re ahead of the curve in our industry – we use Twitter as part of our integrated comms activity and we’re actively engaging with our fans

What were the objectives?: Share our news, have two-way conversations with fans, monitor for online complaints, get customer feedback and swap stories of park visits

What have you achieved?: We’ve quickly built a good follower base with high positive interaction. Monitoring means we deal with complaints quickly to protect brand

Post to Twitter

Posted in Business to consumer, Information service

EthosPR

Tuesday, November 10th, 2009

Your company: Ethos public relations

Twitter username: @EthosPR

Why do you deserve an award?: Because our posts make sense in 140 characters without relying on truncating words or losing the sense or good English usage or punctuation.

What were the objectives?: We aim to provide followers with timely news from our clients. We also provide insight and thought on a wide variety of subjects dear to us.

What have you achieved?: We have a loyal band of followers who RT our messages to the wider world. We believe we tweet stuff that is interesting and relevant to all.

Post to Twitter

Posted in Business to business, Business to consumer, Information service

@Cybercom

Tuesday, November 10th, 2009

Your company: Cybercom

Twitter username: @Cybercom

Why do you deserve an award?: For successfully using social collaboration to create a successful twitter based campaign which made the highest tweet in the world

What were the objectives?: To drive online buzz around the Adventure Alternatives charity and help raise as much money as possible for them

What have you achieved?: An international audience was engaged and ultimately €100,000 was raised for a very worthy charity

Post to Twitter

Posted in Business to consumer, Charity

enchantforest

Tuesday, November 10th, 2009

Your company: The Enchanted Forest

Twitter username: @enchantforest

Suggest a category: Events

Why do you deserve an award?: 2 months on Twitter, 639 followers, whipping up excitement about Enchanted Forest and breaking new boundaries for the event.

What were the objectives?: Reach new audiences, engage with people, interactive conversation with customers, spreading the word.

What have you achieved?: Driven increase in Facebook Fans, 26th biggest referrer to main website, sold tickets, and built a strong fan base.

Post to Twitter

Posted in Business to consumer

mcfc

Tuesday, November 10th, 2009

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Your company: Manchester City Football Club

Twitter username: @mcfc

Suggest a category: Sport and leisure

Why do you deserve an award?: Because the supporters of Manchester City FC have never felt more part of the club as they do now, thanks to our Twitter feed.

What were the objectives?: To be an open channel to all of our supporters locally and around the world and to increase online interaction between the club and its fans

What have you achieved?: Impressive follower growth and a never before seen increase in social interaction between the club and its supporters.

Post to Twitter

Posted in Business to consumer

skinnipopcorn

Tuesday, November 10th, 2009

Your company: magneticNorth (mN)

Twitter username: @skinnipopcorn

Suggest a category: Movies

Why do you deserve an award?: @skinnipopcorn brings the latest movie information to your twitter feed and encourages discussion about movies

What were the objectives?: Designed to help build a community around Twitter movie buzz site, www.skinnipopcorn.com

What have you achieved?: Over 900 followers, engagement with Twitter, press coverage. tweeted about by Twitter’s co founder Biz Stone. RT’s

Post to Twitter

Posted in Business to consumer, Information service

glasgow shopping

Tuesday, November 10th, 2009

Your company: Buchanan Galleries

Twitter username: @glasgowshopping

Suggest a category: fashion

Why do you deserve an award?: Engaging content reinforcing Glasgow City Centre’s reputation for shopping. Advising on what’s hot, new and in store on the highstreet.

What were the objectives?: Drive traffic to buchanangalleries.co.uk and it’s stores sites. Position the shopping centre as a leading advisor in high street fashion.

What have you achieved?: Increase in traffic. 2-way communication with target audience. Followers ask for fashion advice, retweet info and recommend through #FF.

Post to Twitter

Posted in Business to consumer, Information service

SchuhHQ

Tuesday, November 10th, 2009

Your company: schuh

Twitter username: @SchuhHQ

Why do you deserve an award?: We deserve this award as we are dedicated retail twittereres. We keep our customers updated with that is happening in the world of schuh.

What were the objectives?: The objective was to get to know twitter and to see if we could use it on a day-to-day basis and help customers.

What have you achieved?: We have customers asking customer service based emails, asking questions, adding us as follow fridays and celebrities showing more interest.

Post to Twitter

Posted in Business to consumer, Pictures

extravision

Tuesday, November 10th, 2009

Your company: extravision

Twitter username: @extravision

Why do you deserve an award?: We share email marketing news and tips both B2B and B2C. We show character, humour…oh and occasionally promote our products and services with shortened links!

What were the objectives?: To spread the email marketing gospel according to us. Tender a herd of email marketing sheep. Follow any potential clients. Show character

What have you achieved?: Brand visibility. Competitor awareness. email marketing community member. 426 followers. RT’s, Follow Fridays. Click thrus. Good contacts. Reciprical follows

Post to Twitter

Posted in Business to business, Business to consumer

@collectiveldn

Tuesday, November 10th, 2009

Your company: Collective

Twitter username: @collectiveldn

Why do you deserve an award?: Albert Honeysuckle, the Honda gardener, was a specially-developed persona that engaged the audience with campaign news and ways to do good.

What were the objectives?: Promote a 3-month live webcam competition – think bingo with plants in a greenhouse – to support the launch of the Honda Insight.

What have you achieved?: Over 1,200 follwers in 3 months and 1,878 click-throughs to the Good to Grow site – plus many one-to-one conversations with followers.

Post to Twitter

Posted in Business to consumer

jet2com

Tuesday, November 10th, 2009

Your company: hômejames

Twitter username: @jet2com

Suggest a category: Budget Travel

Why do you deserve an award?: We’ve tried to have fun with Twitter and engage Jet2 customers with offers, travel tips and competitions.

What were the objectives?: Increase brand awareness, generate followers, promote sale offers & new routes, answer questions, run fun competitions, brand monitor tool.

What have you achieved?: 1875 followers, free flight giveaways (+40), received great customer feedback both good and bad but always useful, drive traffic to site

Post to Twitter

Posted in Business to consumer

FeatherBrooksba

Tuesday, November 10th, 2009

Your company: Feather Brooksbank

Twitter username: @FeatherBrooksba

Why do you deserve an award?: We’re becoming twitter addicts in our office! Really, we just want to show the unbelievers in our office that twitter
re(a)wards us!

What were the objectives?: To give Feather Brooksbank an online personality, showcase some things we like/work on & the things that keep our offices in constant debate

What have you achieved?: We’re building followers with opinions of media stories&local happenings! We love the casual tone&communicating with peers&clients together!

Post to Twitter

Posted in Business to business, Business to consumer

fluidcreativity

Tuesday, November 10th, 2009

Your company: phil@fluidcreativity.co.uk

Twitter username: @fluidcreativity

Why do you deserve an award?: We’ve got an excellent signal to noise ratio. That means we tweet links and content rather than “My cheerios were soggy this morning” Swoosh

What were the objectives?: To draw attention to our blog and share knowledge whilst showing we know what we’re talking about in Design, SEO, and Digital.

What have you achieved?: We grew our followers significantly and now people actually care about our blog, they RT our links and leave comments and EVERYTHING! Swoosh

Post to Twitter

Posted in Business to business, Business to consumer

brand_nu

Tuesday, November 10th, 2009

Your company: Brand Nu

Twitter username: @brand_nu

Suggest a category: freelance creative thinking, doing and making

Why do you deserve an award?: Because the world of twitter is a better place with my awful jokes, better links and showcasing of my work.

What were the objectives?: to cheer up, to anger, to upset, to make up, to win and lose, to admire and envy, to colour the black&white world

What have you achieved?: Cheers, anger, upsets, victories and losses, admiration = all in brigthly coloured world of Brand Nu

Post to Twitter

Posted in Business to consumer, Humour, Weird

iwantaquote

Tuesday, November 10th, 2009

Your company: iwantaquote.co.uk

Twitter username: @iwantaquote

Why do you deserve an award?: We are new and trying make a real difference to consumers and businesses in what is a very tough time. Plus our tweets make people smile.

What were the objectives?: To get our brand to a wider audience and to keep us front of mind. We don’t want to bombard people with spam so we try and make them smile.

What have you achieved?: We have only recently started but already have 300 followers and web visits are up. People have started saying they really enjoy our tweets

Post to Twitter

Posted in Business to business, Business to consumer, Humour

Adnams

Tuesday, November 10th, 2009

Your company: Adnams

Twitter username: @Adnams

Why do you deserve an award?: One of the first brewers on Twitter. As a small company we know it’s important to be as open & approachable as possible via all channels.

What were the objectives?: Open communication with customers & beer fans. Building relationships by engaging with our community, providing solutions to their queries.

What have you achieved?: We’re now part of the Twitter community. It’s like chatting with your mates in the local, only the guy who made the beer is there too.

Post to Twitter

Posted in Business to business, Business to consumer

/walkers_crisps

Tuesday, November 10th, 2009

Your company: The Real Adventure on behalf of Walkers Crisps

Twitter username: /walkers_crisps

Why do you deserve an award?: RT @Rosielaine: For [our] generosity, cheekiness and general fun.

What were the objectives?: Create buzz around key campaigns. Engage with consumers to build WOM & increase advocacy. Have fun: Create more smiles per hour :)

What have you achieved?: By giving back – through exclusive news, prizes & acts of kindness – or simply just chatting, we’ve built a crack team of super-advocates!

Post to Twitter

Posted in Business to consumer

BordersGlasgow

Tuesday, November 10th, 2009

Your company: Borders Uk Ltd

Twitter username: @BordersGlasgow

Why do you deserve an award?: We started to use social networking to interact with customers and industry.

What were the objectives?: To communicate with customers about events and promotions and encourage informal conversation.

What have you achieved?: Talking to customers about events, promos, stock queries & to get targetted feedback. Also with publishers to talk shop and arange events.

Post to Twitter

Posted in Business to business, Business to consumer

@duncanbannatyne

Tuesday, November 10th, 2009

twitter_champ_128

Twitter username: @duncanbannatyne

Why do you deserve an award?: I am the best (and most modest) of all the Dragons

What were the objectives?: To reach an audience

What have you achieved?: The audience was reached

Post to Twitter

Posted in Business to consumer, Celebrity, Humour

@bannatynegroup

Tuesday, November 10th, 2009

Twitter username: @bannatynegroup

Suggest a category: Fun

Why do you deserve an award?: We give away prizes

What were the objectives?: To engage with our audience

What have you achieved?: We engaged with our audience

Post to Twitter

Posted in Business to consumer, Humour

RockRadioEditor

Tuesday, November 10th, 2009

Your company: Rock Radio

Twitter username: RockRadioEditor

Suggest a category: Music news

Why do you deserve an award?: We’ve connected at a brilliant and deep level with a massively passionate audience. We really got it right!

What were the objectives?: Announce rock news headlines and express the brand character. We exist to rock and we prove it every day!

What have you achieved?: We’ve more than tripled our web hits in 3 months and even sourced news from Twitter. Plus, we’re having a great time doing it!

Post to Twitter

Posted in Business to consumer, Information service, Writing

cremeeggtwisted

Tuesday, November 10th, 2009

Your company: CMW

Twitter username: @cremeeggtwisted

Why do you deserve an award?: We got the country obsessed with finding Twisted bars and Mashable said we rock http://bit.ly/rqQ2x so it must be true.

What were the objectives?: Twisted’s missives were intended to goad and torment the Cadbury Intelligence Agents trying to hunt down the gooey trouble maker.

What have you achieved?: Over 10,000 agents signed-up including 8 who created their own Twitter streams generating a further 4,097 followers in addition to our own.

Post to Twitter

Posted in Business to consumer

iknow_uk

Tuesday, November 10th, 2009

Your company: iknow-uk

Twitter username: @iknow_uk

Why do you deserve an award?: Started Twitter May 2009 & quickly got a following of people looking to us for travel inspiration. We feel we are ahead of our competitors.

What were the objectives?: We wanted people to enagage with the brand. Customer insight through interaction and consumer understanding. Informative travel news source.

What have you achieved?: Generated 200 sales leads resulting in £60,000 worth of business and we have 1521 happy and informed followers!

Post to Twitter

Posted in Business to business, Business to consumer, Pictures

creativeprotege

Tuesday, November 10th, 2009

Your company: Creative Protege

Twitter username: @creativeprotege

Why do you deserve an award?: Through the use of social media we champion graduate talent, provide support and guarantee work experience to those who register with us.

What were the objectives?: To provide links and vital information to help aspiring designers secure work by improving their current portfolios and cvs.

What have you achieved?: Many people have commented on how useful our tweets/links are. As a result the number of graduates registering with has increased.

Post to Twitter

Posted in Business to consumer, Humour, Information service

Glossagency

Tuesday, November 10th, 2009

Your company: Gloss Creative Recruitment

Twitter username: @Glossagency

Why do you deserve an award?: For promoting creative jobs and info in a time of high unemployment and building fantastic relationships with clients and temp/perm staff.

What were the objectives?: To highlight vacancies we have available and the ways and means to improve chances of work through interviews, cvs and general appearance.

What have you achieved?: Great response to our tweets from people registered with us, especially about the links regarding top tips. We have also filled vacancies.

Post to Twitter

Posted in Business to business, Business to consumer, Information service

Paris_Panda

Tuesday, November 10th, 2009

Your company: Paris Panda

Twitter username: @Paris_Panda

Why do you deserve an award?: We Signpost important stuff to inform and entertain – just like the BBC! ha ha : c )

What were the objectives?: To have a Paris Panda presence and create more noise – it sounds something like arumbabumba…

What have you achieved?: Almost one follower for every tweet.

Post to Twitter

Posted in Business to business, Business to consumer

dc_news

Tuesday, November 10th, 2009

Your company: Digital Consortium

Twitter username: @dc_news

Why do you deserve an award?: We use our Twitter page to keep clients and associates informed about what we are up to and about new developments in the world of the web

What were the objectives?: Spread the word and works of Digital Consortium and share best practice and new ideas amongst industry professionals and interested parties

What have you achieved?: We’ve established a real time, two way dialogue with our target audiences and a way of communicating our brilliant achievements to the world

Post to Twitter

Posted in Business to business, Business to consumer

gradyorks

Tuesday, November 10th, 2009

Your company: Graduates Yorkshire

Twitter username: @gradyorks

Suggest a category: education, recruitment

Why do you deserve an award?: a recruitment service with a personality spreading grad jobs, careers advice and info in a difficult climate in our region

What were the objectives?: To raise awareness of our service to graduates and interest groups, engage with users and show that we’re a company with personality.

What have you achieved?: We have exactly 1,000 follows have made some great connections leading to national press coverage and a invite to parliment!

Post to Twitter

Posted in Business to business, Business to consumer, Information service

scottishballet

Tuesday, November 10th, 2009

twitter_champ_128

Your company: Scottish Ballet

Twitter username: @scottishballet

Suggest a category: arts

Why do you deserve an award?: We offer a behind-the-scenes look at a company people are used to only seeing on stage, a real insight into working at a dance company.

What were the objectives?: To give people an insight into what happens from day-to-day at a dance company, and to open a dialogue with fans of SB and dance in general.

What have you achieved?: We have over 1,300 followers. People chat to us every day, and people have said they’ve come to our shows as a result of our tweets.

Post to Twitter

Posted in Business to consumer

MillerHomesUK

Tuesday, November 10th, 2009

Your company: Miller Homes

Twitter username: @MillerHomesUK

Why do you deserve an award?: First in our industry to become part of the Twitterati. We are reactionary, opinionated & informative Tweeple contributing to the debate.

What were the objectives?: To provide comment, be opinionated, respond quickly, immediately engage, be heard, make connections, count & influence. Embrace technology.

What have you achieved?: New relationships with key influencers. Increased two-way dialogue. Valuable connections. Useful feedback to help inform our business.

Post to Twitter

Posted in Business to consumer

@coggles_com

Tuesday, November 10th, 2009

Your company: Coggles

Twitter username: @coggles_com

Suggest a category: Fashion

Why do you deserve an award?: Tweeting about Coggles designer clothes helps us keep customers up to speed about current stock plus it massively helps create a buz

What were the objectives?: To share a love of great clothes with Coggles customers. To better understand what people want/don’t want. To share great offers.

What have you achieved?: +1600 followers, increased brand awarness, customer feedback, sales, and buzz.

Post to Twitter

Posted in Business to consumer, Uncategorized

@4320LA – @4320LA_Kelvin, @4320LA_Nathan and @4320LA_Matt

Tuesday, November 10th, 2009

Your company: Virgin Blue Group / V Australia

Twitter username: @4320LA @4320LA_Kelvin@4320LA_Nathan@4320LA_Matt

Suggest a category: Travel Marketing

Why do you deserve an award?: We pushed the boundaries of our travellers and our team’s creativity to bring something a little bit different to Twitter for 72 hours.

What were the objectives?: We challenged 3 friends to take on LA non-stop, for 72 hours. Their challenge: to send a tweet every minute (all 4320 of them).

What have you achieved?: A live tweet feed of 4320 tweets showcasing the best adventures in LA in a short time frame now hosted on a website for future travellers

Post to Twitter

Posted in Business to consumer, Information service, Live Broadcast

m_eye

Tuesday, November 10th, 2009

Your company: Mason Zimbler

Twitter username: @m_eye

Why do you deserve an award?: I try to share great content with like minded people, whether that is insightful articles or something to laugh at and pass 5 minutes.

What were the objectives?: Initially I started using Twitter with the aim of driving traffic to my blog. Instead I become a microblogger rather than a blogger.

What have you achieved?: A feed of interesting discussion from like minded Planners, strategists and web lovers that helped me get a job in advertising at MZ.

Post to Twitter

Posted in Business to consumer, Humour, Information service

@4320SYD – @4320SYD_Rob, @4320SYD_Jade and @4320_Bobby

Tuesday, November 10th, 2009

Your company: Virgin Blue Group / V Australia

Twitter username: @4320SYD_Rob@4320SYD_Jade @4320_Bobby

Suggest a category: Travel Marketing

Why do you deserve an award?: We gave the Americans a go at the challenge Down Under!

What were the objectives?: We challenged 3 friends to take on Sydney non-stop, for 72 hours. Their challenge: to send a tweet every minute (all 4320 of them).

What have you achieved?: A live tweet feed and TwitPics of 4320 tweets showcasing Sydney in a short time frame, now hosted on a website for future travellers from LA

Post to Twitter

Posted in Business to consumer, Live Broadcast, Pictures

KarooBroadband

Tuesday, November 10th, 2009

Your company: Kingston Communications

Twitter username: @KarooBroadband

Why do you deserve an award?: We’re adding real customer value by engaging with customers directly and looking for feedback good & bad and acting on it.

What were the objectives?: Offering additional value, engage with our customers through a different channel, source out a problem before it escalates, help answer Qs

What have you achieved?: Converted negative perceptions to positive, customers feel listened too, engage with digital community in their an environment & upgrades

Post to Twitter

Posted in Business to consumer

raulthemule

Tuesday, November 10th, 2009

Your company: Leo Burnett

Twitter username: @raulthemule

Why do you deserve an award?: It’s the first time a South American Mule has tweeted for 1334 hours straight.

What were the objectives?: Attempt a world 1st in which twitter was just 1 of 8 social networking sites used 24/7 to promote the benefits of a new energy drink.

What have you achieved?: Record drink sales in two states, an internet world first and fans in over 40 countries including (Afghanistan).

Post to Twitter

Posted in Business to consumer, Humour, Writing

bakingweek

Tuesday, November 10th, 2009

Your company: The small Agency

Twitter username: @bakingweek

Why do you deserve an award?: We have successfully embraced Twitter and utilised it to spead the ‘Bake and Share’ message for National Baking Week

What were the objectives?: To encourage twitterer’s to spread the word and get people baking and sharing on Twitter during National Baking Week

What have you achieved?: People have been baking and sharing, posting pics, tweeting and retweeting our messages and celebrities have endorsed the week on twitter.

Post to Twitter

Posted in Business to consumer

Aleksandr_Orlov

Tuesday, November 10th, 2009

twitter_champ_128Your company: comparethemeerkat.com

Twitter username: @Aleksandr_Orlov

Suggest a category: Meerkat Comparison

Why do you deserve an award?: Because I am workings night & day to clear up confusion between meerkat & market. Plus, award would be perfect for use as toilet doorstop.

What were the objectives?: To tell many peoples that I can only compare meerkats, not car insurance. Oh, and to keep people update on what I having for breakfast.

What have you achieved?: Unfortunate peanut-brains still ask me for car insurance, but I at least convince interwebs that millipede baguette is perfect lunch snack!

Get the Flash Player to see this player.

Post to Twitter

Posted in Business to consumer, Celebrity, Humour

@ogilvy

Tuesday, November 10th, 2009

Your company: ogilvy

Twitter username: @@ogilvy

Why do you deserve an award?: i harnessed ogilvy employees blogs to deliver a credible & representative voice to a large corporate & spread great marketing ideas globally

What were the objectives?: 1. to experiment, learn & walk the walk. 2. to spread & harvest great marketing examples, thoughts & opinions across geography & discipline

What have you achieved?: 16,500+ followers, #1 ad agency, 5%> unfollow rate, 1:1.5 RT ratio, positive anecdotal feedback & some good banter

Post to Twitter

Posted in Business to business, Business to consumer, Corporate individual

nick_at_gorkana

Tuesday, November 10th, 2009

Your company: Gorkana

Twitter username: @nick_at_gorkana

Why do you deserve an award?: Launching GorkanaPR News on twitter & gathering a loyal following of over 300 readers & counting. Plus Dom Joly messaged me the other day!

What were the objectives?: Expanding the PR news audience, connecting with readers new and old, promoting Gorkana and PR news through social media

What have you achieved?: Increased followers, increased subscribers to our free news, valuable networking, story leads, sales leads and some great jokes.

Post to Twitter

Posted in Business to consumer, Corporate individual, Information service

WhyteMackayHunt

Tuesday, November 10th, 2009

Your company: Contently Managed

Twitter username: @WhyteMackayHunt

Suggest a category: Event

Why do you deserve an award?: First UK treasure hunt taking place purely via twitter – searches for over £400 of whisky in Glasgow/London with hints provided via tweets.

What were the objectives?: Raise awareness of W&M, engage online while having fun in cross-city treasure hunts. Was also a toe-dipping exercise into online presence.

What have you achieved?: Considerable coverage for W&M and was followed by up W&M Master Blender engaging online via blog, Twitter, YouTube, LinkedIn and Facebook.

Post to Twitter

Posted in Business to consumer, Live Broadcast

snowleopard_man

Tuesday, November 10th, 2009

Your company: Contently Managed

Twitter username: @snowleopard_man

Why do you deserve an award?: Raising awareness of the endangered plight of the Snow Leopard cat

What were the objectives?: Ongoing attempt to raise awareness and funds for the Snow Leopard Cat (and SL Vodka which is set up to raise funds too)

What have you achieved?: Ongoing awareness scheme. Awareness has been raised, looking to do more.

Post to Twitter

Posted in Business to consumer, Information service, Public service

@outoftheswamp

Tuesday, November 10th, 2009

Your company: Swamp

Twitter username: @outoftheswamp

Why do you deserve an award?: We believe our tweeting spreads information, excitement, pride and sometimes nonsense. Most of all we hope it spreads internet love.

What were the objectives?: To enlighten our followers with fascinating, informative & funny stuff about the internet. We want to help grow their digital minds.

What have you achieved?: Tweeting is like the Tango. We’ve given a lot, we’ve also received a lot. We love the wisdom we get from listening to other peoples tweets.

Post to Twitter

Posted in Business to business, Business to consumer

statravelbuzz

Tuesday, November 10th, 2009

Your company: 1000heads

Twitter username: @statravelbuzz

Why do you deserve an award?: @statravelbuzz we have conversations that our followers want to have, linking consumers to the brand and each other #wemakethislookgood

What were the objectives?: For STA Travel to engage and help travellers share their adventures, creating an entirely inclusive travel community on and offline

What have you achieved?: A superbly social tribe of like-minded travel enthusiasts always tweeting and utilising new media to share knowledge for the greater good

Post to Twitter

Posted in Business to consumer

TheBelugaClub

Tuesday, November 10th, 2009

Your company: The Beluga Club

Twitter username: @TheBelugaClub

Why do you deserve an award?: We are so good that @NuriaS424 has stolen our tweets. We offer great advice on love & romance and we make people smile.

What were the objectives?: The original objective was to raise awareness of our brand & show how unique The Beluga Club is in the dating sector.

What have you achieved?: Lots. 40% of traffic to our site comes from Twitter. We also help people with their love/dating questions and enjoy topical debates daily.

Post to Twitter

Posted in Business to consumer, Information service, Public service

craigmcgill

Tuesday, November 10th, 2009

Your company: Contently Managed

Twitter username: @craigmcgill

Why do you deserve an award?: For being one of the early advocates of Twitter in Scotland, helping to push Twitter as a communications channel in Scotland.

What were the objectives?: Purely to show the many uses of Twitter – for conversation, for raising awareness, for fun, for making new friends

What have you achieved?: I’ve generated business leads, made new friends, built up a support network as a tweeting dad and had some fantastic times from twitter

Post to Twitter

Posted in Business to consumer, Private individual

www.twitter.com/boudiche

Thursday, October 29th, 2009

Your company: Boudiche

Twitter username: boudiche

Why do you deserve an award?: Boudiche have challenged the perception that luxury brands should not tweet.

What were the objectives?: To increase customer engagement by telling the world about the inner workings of Boudiche and to integrate our media communications.

What have you achieved?: Our customers and staff now have a more up to date understanding of what is going on at Boudiche on a daily basis.

Post to Twitter

Posted in Business to consumer

 

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