Charity Category

@RobertBurnsNTS

Tuesday, November 10th, 2009

Your company: Contently Managed

Twitter username: @RobertBurnsNTS

Suggest a category: Fundraising

Why do you deserve an award?: @RobertBurnsNTS was the UK’s first use of Twitter as a charity fundraiser (pre-Twestival). See http://bit.ly/3QlA3G

What were the objectives?: To raise awareness of Burns’ work, to raise funds and awareness for his new museum

What have you achieved?: Funds were raised from across the globe and awareness (and hits to the relevant website) soared over the campaign.

Post to Twitter

Posted in Charity, Writing

dogstrust

Tuesday, November 10th, 2009

Your company: Dogs Trust

Twitter username: @dogstrust

Why do you deserve an award?: We’re gradually meeting every Dogs Trust objective: rehoming dogs, raising money, raising awareness, offering advice and gaining volunteers.

What were the objectives?: Furthering the wider charity objectives, particularly in terms of awareness-raising, supporter relations and rehoming dogs.

What have you achieved?: Rehoming dogs, community fundraising support, awareness, volunteering, customer services & timely advice giving (e.g. #keeppetscool),

Post to Twitter

Posted in Charity

JustinMcKeown

Tuesday, November 10th, 2009

Your company: Trimedia

Twitter username: @JustinMcKeown

Why do you deserve an award?: My tweeting got @Wossy to auction his TV sofa for charidee, intro’d Chris Moyles to Twitter, caused a surge in calls 2 the Speaking Clock.

What were the objectives?: I tweet for fun and for work. Have made connections that have paid dividends in traditional media too.

What have you achieved?: Tweeting has generated TV appearances (Working Lunch), radio exposure (Wake Up To Moyles), boosted Spk Clk calls for Comic Relief (£300k)

Post to Twitter

Posted in Celebrity, Charity, Private individual

greenerleith

Tuesday, November 10th, 2009

Your company: Greener Leith

Twitter username: @greenerleith

Why do you deserve an award?: We tweet a unique human edited blend of comment and stuff from our blog, ning, flickr, fixmystreet.com, our liftshare portal + local news.

What were the objectives?: To showcase the amount of community action that’s happening all the time and inspire local residents to get involved in making Leith greener

What have you achieved?: More action, more collaboration, more people having their say in consultations – a Greener Leith!

Post to Twitter

Posted in Charity

AmnestyUK

Tuesday, November 10th, 2009

Your company: Amnesty International UK

Twitter username: @AmnestyUK

Why do you deserve an award?: Innovative use of Twitter for campaigning & creating change. 1 eg. was asking our followers to target Shell on twitter http://bit.ly/KDP97

What were the objectives?: To engage Shell in a dialogue about their human rights impact in the Niger Delta via a web chat, and get them to address the issues

What have you achieved?: Shell granted our followers a web chat & over 400 took part, asking difficult qs resulting in answers that will allow campaign to progress

Post to Twitter

Posted in Charity

@Cybercom

Tuesday, November 10th, 2009

Your company: Cybercom

Twitter username: @Cybercom

Why do you deserve an award?: For successfully using social collaboration to create a successful twitter based campaign which made the highest tweet in the world

What were the objectives?: To drive online buzz around the Adventure Alternatives charity and help raise as much money as possible for them

What have you achieved?: An international audience was engaged and ultimately €100,000 was raised for a very worthy charity

Post to Twitter

Posted in Business to consumer, Charity

KeepBritainTidy

Tuesday, November 10th, 2009

twitter_champ_128

Your company: Keep Britain Tidy

Twitter username: @KeepBritainTidy

Why do you deserve an award?: Litter isn’t sexy or techy yet we’ve got people tweeting about our cause everyday!We always tweet back and give advice, info and praise!

What were the objectives?: To directly speak to the public about their experiences of litter & help publicise those fighting litter successfully.Get our message out!

What have you achieved?: Daily interaction with people who care about our cause.Conversations about litter spread like wildfire & more litter fighters=less litter!:)

Post to Twitter

Posted in Charity, Information service, Public service

woodlandtrust

Tuesday, November 10th, 2009

Your company: The Woodland Trust

Twitter username: @woodlandtrust

Why do you deserve an award?: Because we are opeing the eyes of those who cannot see the wood for the trees ;-)

What were the objectives?: To inspire everyone to enjoy and value woods and trees

What have you achieved?: We have a seen a great increase in people seeking information about woods and commenting on their woodland experiences

Post to Twitter

Posted in Charity

aslongasittakes

Tuesday, November 10th, 2009

twitter_champ_128

Your company: Action for Children

Twitter username: @aslongasittakes

Why do you deserve an award?: We just launched a #neglect appeal,had great responses on Twitter so far,raising awareness with supporters,and got celebrities tweeting!

What were the objectives?: To tell tweeters about the #neglect appeal through news stories and engage with @ThisisDavina to tweet about our advert aired on 12 October

What have you achieved?: Over 300 new followers in 4weeks from @ThisisDavina mentioning advert,YouTube views to over 400,news stories tweeted + awareness raised!

Post to Twitter

Posted in Celebrity, Charity, Information service

 

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