Your company: Amnesty International UK

Twitter username: @AmnestyUK

Why do you deserve an award?: Innovative use of Twitter for campaigning & creating change. 1 eg. was asking our followers to target Shell on twitter http://bit.ly/KDP97

What were the objectives?: To engage Shell in a dialogue about their human rights impact in the Niger Delta via a web chat, and get them to address the issues

What have you achieved?: Shell granted our followers a web chat & over 400 took part, asking difficult qs resulting in answers that will allow campaign to progress

Categories: Charity

This entry was posted on Tuesday, November 10th, 2009 at 4:16 pm and is filed under Charity. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.