Your company: Channel 4 Homes

Twitter username: @4homes

Why do you deserve an award?: Pioneering live tweeting during Channel 4 property shows and establishing a conversation with our site users and C4 viewers

What were the objectives?: To provide DVD-style commentary on an interactive platform, answering viewer questions & supplying info during broadcasts

What have you achieved?: Dedicated fanbase, increasing the reach of 4Homes brand, establishing better relationships with C4 talent & other property & design portals

Categories: Information service, Live Broadcast, Writing

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